WHAT WE DO

  • Based on your needs

    We believe that every client has a business with a unique set of challenges. Identifying the core marketing issue to be addressed is the first step in our process. We work closely with our clients to understand their business and how research can be utilised to help deliver on objectives.

    With this in mind, we are able to tailor the most efficient and effective research design.

  • A flexible approach

    We look at every client as a unique case with a unique set of business needs. We recognise that off-the-shelf products may not offer the best solution to address your particular business issue.

    Instead we take a "toolbox" mentality, drawing on the best quantitative and qualitative methodologies that align with your needs. Qualitative tools include focus groups, in-depth interviewing, mystery and accompanied shopping, ethnographic studies and consumer diaries. Quantitative tools include online surveys, CATI (Computer Assisted Telephone Interviews), mail surveys and intercept surveys.

  • A full scale service

    We provide full-service market research, meaning that we take care of our clients from briefing to final delivery. We use our extensive network of sub-contractors where necessary to provide excellence in focus group facilities; quantitative fieldwork (face-to-face, online and CATI); data processing, coding and specialist data analysis.

    All of our partners are fully accredited and follow best practice guidelines.

  • Ongoing Support

    We don't believe service to our clients stops with a PowerPoint presentation. We provide on-going support to help our clients work with the insights in order to bring about business change.

Who we are

We have an intimate team of highly-experienced and qualified market researchers.

Karen Harmer

Karen has over 25 years experience as a researcher and has worked both on the supplier and client side. Her skills are in the areas of brand evaluation, customer satisfaction, advertising concept development, website evaluation, new product development and communications.

Karen holds a Bachelor of Commerce from Wollongong University and is QPMR accredited.

MATT Steele

Matt has over 15 years’ experience in the marketing research arena, with a combination of research experience (qualitative and quantitative), marketing training, academic psychology (cognitive) and creative leadership. He is highly versed in data manipulation and processing (including R and JavaScript) having also worked with various leading analysis and visualisation software providers.

Caryn o’sullivan

Caryn is a research consultant who has worked across a wide range of industries on a variety of clients including Railcorp, AGL, WorkCover, Sanitarium, Fairfax, Qantas, Suncorp, and Hyundai. She has considerable experience in both qualitative and quantitative research projects – specialising in qualitative methodologies and analysis.

Her research skills are focussed on exploring consumer attitudes, behaviour and relationships towards media and brands – the findings of which feed into advertising and campaign requirements, and media and marketing strategies for clients.

Caryn holds a BA (Honours) in Leisure Management, from the University of Technology, Sydney.

Who We Work With

Our common sense approach to research and problem solving have enabled us to work successfully across a variety of sectors including: Telecommunications, Financial services, Automotive, Travel and Leisure, Retail, Gaming and Entertainment, Food and Beverage, and the Energy Sector.

OUR POLICIES

We have an intimate team of highly-experienced and qualified market researchers.

Assurance of Confidentiality

We will handle sensitive information about your business with the utmost care. We adhere to strict confidentiality requirements, and where necessarily are more than happy to sign agreements with our clients.
 

Conflict of Interest

We strive to build relationships with clients and to that end we don't take on multiple clients who operate in the same industry.
 

Member of AMSRS

Stellar Market Research is registered with the Australian Marketing and Social Research Society. In everything we do we conform the to AMSRS Code of Professional Behaviour.
 

Quality Assurance

All our staff have extensive experience in market research and contribute a wealth of shared knowledge. Karen Harmer, Director, oversees all our final consulting. With over 25 years experience, and her status as a QPMR (Qualified Practicing Market Researcher), we are able to ensure the highest quality standards.

CONTACT US

Please send us an message and
we will get back to you.